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Poor market research wipes the smile from SmileDirectClub


A market research failure has led to SmileDirectClub being ordered by the Federal Court to pay a fine of $3.5 million, give refunds to customers, send corrections and adopt a compliance program for making false representations in contravention of the Australian Consumer Law.



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Study reveals ability of microbes to leap across dental surfaces


A study by a research team out of the University of Pennsylvania has discovered that what it terms as "multicellular, cross-kingdom assemblages" of bacteria and fungi newly emergent groupings of bacteria can "leap" more than two times their own body length across teeth, explaining how it is that they are able to so rapidly colonise dental surfaces and give rise to dental caries.


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